Category Archives: Style

korean beauty standards

Korean Beauty Standards and Trends – Are Korean Eyes, V-Shape Face and Glass Skin for you?

One day in early 2018, South Korean beauty standards took an unexpected turn. MBC (Munhwa Broadcasting Corporation) news anchor, Lim Hyeon-ju, ditched her false eyelashes and contact lenses for a pair of round-framed glasses — LIVE on television. This event instantly became an online sensation, making national headlines. Why? Because her actions were perceived as […]

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3 Secrets in Having French Girl Style That’s Sure to Turn Heads

The chic, effortless French girl style sparks images of a girl who’s bold and red lipped, wearing a tailored blazer, while holding a wicker basket and a glass of red wine. In France, who is this girl exactly? Or rather, what is her personalized beauty regimen like? And what about her characteristics?   The French […]

Japanese Beauty Trends

6 Japanese Beauty Trends That Are Crossing Borders – Should You Take Up These J-Beauty Styles?

Are you interested picking up crucial beauty secrets from a culture that has evolved for over 1200 years? Today, J-Beauty (Japanese Beauty) has evolved alongside different cultures, mixing and matching traditional looks and styles with not so traditional ones. Kimonos, the T-shaped robe emblematic of classical Japanese beauty, now has a more fashion, modern counterpart. Hakamas, the protective […]

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How to Have Parisian Style – 3 Secrets to Take Your Beauty Game to Another Level

French beauty standards. Or should we call it the chic, effortless Parisian style aesthetic? Either way, the term usually sparks images of a bold, red lip girl who wears a tailored blazer and holds a wicker basket on one arm and a glass of red wine with the other. But in Paris, who is this […]

What is Korean Beauty and Why is it so popular?

What is Korean Beauty (K-Beauty) and Why is it so Popular?

Simply put, K-beauty is a global phenomenon that has officially arrived on our shores, bringing with it K-pop, Korean soaps, celebrity signature looks and standards for translucent, poreless ‘glass’ skin. If you’re not familiar, It’s hugely famous for its 10-step Korean skin care routine – a regimen where each step is designed with a specific […]