Tag Archives: korean beauty

korean beauty standards

Korean Beauty Standards — Are Korean Eyes, V-Shape Face and Glass Skin for you?

One day in early 2018, South Korean beauty standards took an unexpected turn. MBC (Munhwa Broadcasting Corporation) news anchor, Lim Hyeon-ju, ditched her false eyelashes and contact lenses for a pair of round-framed glasses — LIVE on television. This event instantly became an online sensation, making national headlines. Why? Because her actions were perceived as […]

What is Korean Beauty and Why is it so popular?

What is Korean Beauty (K-Beauty) and Why is it so Popular?

Simply put, K-beauty is a global phenomenon that has officially arrived on our shores, bringing with it K-pop, Korean soaps, celebrity signature looks and standards for translucent, poreless ‘glass’ skin. If you’re not familiar, It’s hugely famous for its 10-Step Korean skincare routine – a regimen where each step is designed with a specific purpose […]